The Beauty Industry’s Oversight of Menopausal Women

Despite the buying power and needs of menopausal women, the beauty industry often overlooks this demographic. Many brands focus on anti-aging but fail to address the unique challenges of menopause.

Lack of Representation
Menopausal women are rarely featured in beauty campaigns, leaving them feeling invisible. The emphasis on youth perpetuates a narrative that excludes older women (Women’s Health Research Institute, Northwestern University).

Limited Product Offerings
Few products are specifically formulated for menopause-related concerns, like hormonal hair loss, thinning skin, or increased sensitivity (North American Menopause Society).

What Needs to Change

• Inclusive Marketing: Featuring women of all ages and stages in advertising.

• Targeted Solutions: Developing products that address the unique needs of menopausal skin and hair.

• Education: Providing resources to help women navigate beauty during menopause.

Conclusion
The beauty industry has an opportunity to empower menopausal women by addressing their needs and celebrating their beauty.